Friday, March 29, 2024 UTC

Recognized by industry leaders for extensive coverage on African Asset Management

Opinion

Is the African consumer a myth?

Sven Richter, Head of Frontier Markets, RenAsset Management
Aug. 24, 2015, midnight
511

Word count: 767

In the past few years the African consumer has become one of these shadowy facts that people like to quote, everyone wants to expand their business in Africa to reach the African consumer. There are over a billion people in Africa and around 25% of these are defined as consumers in some manner, even though many people in America and Europe would not readily identify these people as consumers as it’s not all about the two cars in the driveway and the weber braai [grill] next to the pool.

Choose ONE Magazine and TWO Articles for FREE when you register an account
Share:
Registration Login
Sign in with social account
or
Lost your Password?
Registration Login
Sign in with social account
or
Registration Login
Registration