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LocalGlobe leads $1.4m seed round in Eden Life

Staff writer
Oct. 15, 2021, 2:30 p.m.
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UK-based LocalGlobe has led a $1.4m seed round into Eden Life, Africa’s first home services app for scheduling food, laundry and cleaning services.

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UK-based LocalGlobe has led a $1.4m seed round into Eden Life, Africa’s first home services app for scheduling food, laundry and cleaning services.

Other participating investors included Samurai Incubate, Future Africa, Village Global, Rising Tide Africa and Enza Capital. 

This brings Eden Life’s total investment to date to $2m following pre-seed backing from all of Andela’s original co-founders, and additional accelerator support over the last 18 months. 

The new capital raised will be deployed to build out Eden Life’s in-house technology and develop its own world-class kitchens and operations hubs, as it builds a new tech-based platform to improve and grow Africa’s service industry.  

“We fell in love with Eden Life’s vision for the future of home services in Africa. A true customer obsession sits at the heart of everything they are building - this is already visible in customer retention and other key metrics,” said Remus Brett, General Partner at LocalGlobe. 

“As investors, we are always attracted to first-mover companies that launch products in untapped markets. The combination of this advantage with a core team who has proven experience building African tech to unrivalled levels sets Eden Life on an exciting path of growth,” he said.

Launched in 2019, Eden Life was developed for busy Lagos professionals who are often time-poor due to long working hours and struggle to source and coordinate dependable, efficient and trustworthy home services providers. 

The app, available on Google Play and the App Store, offers users a subscription service that delivers high quality chef-cooked meals, laundry service and home cleaning as well as tracking progress on all their services. 

Users can subscribe to one or more of the services and set the frequency they want the services delivered. 

Targeted at executives, remote workers, creatives, and tech engineers and developers, Eden Life has quickly picked up 600+ customers and is growing a loyal following with a 92% monthly retention rate and over 70% of new users coming via referrals. 

Eden Life’s proprietary technology platform allows its users to continually give feedback on all aspects of service, using data to compile preferences and offer suggestions based on user feedback. 

The app also includes delivery time tracking, payments and billing, and user notifications, and the chores are then overseen by “Gardeners” - the human side of Eden Life - trained professionals who work with Eden Life service providers and end users to ensure a seamless service.

Nadayar Enegesi, Co-Founder at Eden Life and Co-founder at Andela, said: “While we can’t create more time physically, we are offering access to a platform that delivers a seamless mix of household services, so that busy professionals can focus on their work and leisure. We’re excited to scale our platform to offer so much more, and continue to offer some of the highest quality services underpinned by world-class technology and a highly trained team of professionals.”

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